# Privacy Policy > How Emet collects, uses and protects data. UserCRO, Inc. (dba: Emet) Last Updated: 12.24.2025 This Privacy Policy explains how UserCRO, Inc., doing business as Emet ("Emet," "we," "us," or "our"), handles your information when you use our website (emet.so), platform, and related services (the "Services"). Emet does not sell your data and does not collect or store personally identifiable information (PII) beyond what is necessary to operate and improve the Services you request. Emet stores the trace, the claims and the verdicts — never a replica of the customer's source data. By using the Services, you agree to the terms of this Privacy Policy. This Privacy Policy forms part of our [Terms & Conditions](https://emet.so/terms). ## 1. Who We Are Emet is a Delaware-based company providing an AI-native data intelligence platform that connects to your authorized marketing and business data sources to generate insights, recommendations, and presentation-ready narratives. ## 2. Information We Collect ### 2.1 Information You Provide Account Information: Name, email, company details, password (hashed), and any preferences you choose to provide. User Content: Any data you connect, upload, or submit, including: - Data retrieved from authorized third-party API integrations. - Uploaded content such as PDFs, CSVs, spreadsheets, documents, or text. - Business context such as goals or descriptions used to personalize insights. Communications: Emails, support messages, chat history, and in-platform communication. ### 2.2 Information Collected Automatically Device Information: IP address, browser type, device type, operating system, and related metadata. Usage Data: Pages viewed, features used, queries run, model usage, and interaction patterns. Cookies & Similar Technologies: Used to enable platform functionality, remember preferences, and analyze usage. ### 2.3 Information From Third Parties When you connect a third-party service (such as Google), we receive authentication tokens, authorized data from your connected accounts, and account metadata allowed by those services. Emet only accesses the data explicitly authorized by you. ## 3. How We Use Your Information We only use your information for purposes directly related to providing and improving Emet, including: - Delivering the Services you request. - Fetching your real-time data from authorized APIs. - Generating insights, recommendations, summaries, and analyses. - Securing your account and preventing unauthorized access. - Improving features, performance, and AI accuracy. - Personalizing insights based on your data and preferences. - Communicating with you regarding updates, support, and service notices. - Meeting legal or compliance obligations. Emet does not sell your personal information. ## 4. How We Share Your Information We only share your information when necessary to provide or improve the Services. Trusted Service Providers: Vendors supporting hosting, storage, logging, analytics, customer support, authentication, or AI processing. All vendors are bound by confidentiality and security obligations. Third-Party AI Subprocessors: Emet uses AI vendors (ex: Anthropic, OpenAI, Google) to generate summaries, insights, and recommendations. Emet provides only the minimum necessary data and does not permit these subprocessors to use your data for training. Security and Legal Compliance: We may share information to prevent fraud, enforce policies, or comply with law. This may include reviewing, logging, or disclosing User Content or associated metadata where necessary to detect abuse, enforce our [Terms](https://emet.so/terms), or comply with applicable law. Business Transactions: Your information may be transferred as part of a merger, acquisition, financing, or sale of assets. Emet never sells your information or shares connected account data for advertising. ## 5. Benchmarks and Aggregated Insights Emet may use your data to produce anonymized, aggregated benchmarks or industry insights. - Data is de-identified before use. - Aggregated insights cannot reasonably be linked back to you. - You may opt out at any time through your account settings or by contacting support@emet.so. ## 6. Data Storage and Retention Emet stores the trace, the claims and the verdicts — never a replica of the customer's source data. User Content is deleted upon request within a commercially reasonable timeframe, subject to legal requirements. Emet may retain limited metadata related to User Content (such as timestamps or file identifiers) for security, compliance, and abuse prevention purposes. ## 7. Data Security Emet uses industry-standard security controls, including: - Encryption in transit and at rest. - Strict access controls. - Secure hosting environments. - Audit logging and continuous monitoring. - Regular vulnerability testing. - Incident response procedures. No method of transmission or storage is entirely risk-free, but Emet takes reasonable and appropriate measures to safeguard your data. ## 8. Cookies and Similar Technologies Emet uses cookies and similar technologies to provide and improve the Services. Cookies are small text files stored on your device that help us recognize you, maintain your session, and understand how you use Emet. ### 8.1 Types of Cookies We Use Essential Cookies: Required for core functionality, including secure login, session management, and account authentication. Performance & Analytics Cookies: Used to understand how users interact with the platform, improve product performance, and diagnose issues (e.g., page load metrics, usage flow). These may be provided by trusted analytics partners. Preference Cookies: Used to remember your settings and preferences, such as language and interface options. ### 8.2 Why We Use Cookies We use cookies to: - Keep you logged in. - Provide secure authentication. - Improve platform stability and performance. - Analyze usage to improve product features. - Remember preferences and user settings. - Protect against security threats. ### 8.3 Managing Cookies Most browsers allow you to block or delete cookies. If you disable cookies, some features of the Services may not function correctly. ### 8.4 Third-Party Cookies Some third-party providers supporting Emet (such as analytics or authentication partners) may set cookies in connection with their services. These providers are bound by confidentiality and data protection agreements. ## 9. Your Rights and Choices You may request to: - Access your personal information. - Correct inaccurate or incomplete data. - Delete your data. - Withdraw consent or restrict processing (where applicable). - Export certain data where legally required. To exercise your rights, email support@emet.so. Verification may be required before fulfilling requests. ## 10. International Data Transfers Emet is based in the United States. Your information may be transferred to and processed in countries where we or our subprocessors operate. We implement safeguards for international transfers. ## 11. Children's Privacy The Services are not intended for individuals under 18. We do not knowingly collect personal information from children under 18. If we learn we have collected such information, we will delete it promptly. ## 12. Changes to This Privacy Policy We may update this Privacy Policy from time to time. Material changes will be communicated via email or in-app notice. Continued use of the Services constitutes acceptance of the updated policy. ## 13. Contact Email: support@emet.so Postal Address: UserCRO, Inc. (dba Emet) 300 Delaware Ave., Suite 210 #570 Wilmington, DE 19801 --- Emet · Truth infrastructure for AI data systems · https://emet.so