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> Illustrative Acme Corp Q2 Paid Media Accuracy Report (Apr 1 – Jun 30, 2026): $37,084.09 spend across 64 campaigns, 2.43x ROAS, 8 claims checked and 3 corrected.

_SAMPLE REPORT · ILLUSTRATIVE DATA · EVR-2026-Q2-001_

# Acme Corp · Q2 Paid Media

Q2 2026 (Apr 1 – Jun 30). 8 claims checked, 3 corrected with the reason. $37,084.09 spend, 2.43x ROAS — an illustrative, auditable report.

**RUN**

- **Analysis** — Q2 2026 · Meta Ads Analysis · Acme Corp · Apr 1 – Jun 30, 2026 · report dated 2026-07-01
- **Sources** — Meta Ads API · Google Ads · TikTok Ads · GA4 Reporting · Search Console · Salesforce · Shopify Analytics
- **Scope** — Paid conversions only · USD, fx 2026-07-01 · Q1 prior period Jan 1 – Mar 31, 2026 · 32,876 records pulled
- **Verdict** — 100% accurate after correction · 8 of 8 claims verified · 3 corrections applied · safe to report

**CLAIMS**

- **VERIFIED** — Account spend totalled $37,084.09 across 64 active campaigns for Q2.
  meta_ads_api
- **VERIFIED** — 27 campaigns with sub-1.0 ROAS are consuming $18,168.83 — 49% of total spend.
  meta_ads_api
- **VERIFIED** — Spend rose +12.2% QoQ while paid conversions fell −14.4% QoQ — scissors pattern confirmed.
  meta_ads + ga4
- **VERIFIED** — GA4 tracks only 5,130 of 41,380 ad clicks (12.4%); 87.6% are dark.
  ga4_reporting_api
- **VERIFIED** — Effective CPA on 1,350 paid conversions is $27.47 per conversion.
  derived
- **CORRECTED** — Q2 ROAS is 2.43x vs Q1 4.88x — a 50.24% QoQ decline.
  meta_ads_api
  > Was ROAS = 3.46x. The AI queried Jun 16–22 instead of all of Q2 (Apr 1 – Jun 30).
- **CORRECTED** — Q2 paid conversion value is $90,110.63.
  meta_ads_api
  > Was $150,840.00. The AI included view-through conversions; Emet applied paid conversions only.
- **CORRECTED** — QoQ spend delta is +12.2% against Q1 (Jan 1 – Mar 31).
  derived
  > Was +21.7%. The AI ended Q1 on Mar 24 ($30,471.72), not Mar 31 ($33,052.17).

| Metric | Reported | Re-derived | Source |
| --- | --- | --- | --- |
| account_spend | ~$37,100 | 37,084.09 | meta_ads |
| paid_conversions | 1,350 | 1,350 | meta_ads |
| paid_conversion_value | $150,840.00 | 90,110.63 | meta_ads |
| paid_roas | 3.46x | 2.4299 | derived |
| prior_roas | 4.88x | 4.8836 | meta_ads |
| roas_pop_delta | −50.2% | −50.2432 | derived |
| spend_pct_change | +21.7% | 12.1987 | derived |
| conv_pct_change | −14.4% | −14.3944 | derived |
| sub1_campaign_count | 27 | 27 | meta_ads |
| sub1_roas_spend | $18,168.83 | 18,168.83 | meta_ads |
| ga4_tracked_clicks | 5,130 | 5,130 | ga4 |

**DERIVATIONS**

- **roas** — 90,110.63 ÷ 37,084.09 = 2.4299x
- **roas_pop_Δ** — (90,110.63 ÷ 37,084.09) ÷ (161,412 ÷ 33,052.17) − 1 = −50.24%
- **waste_pct** — 18,168.83 ÷ 37,084.09 = 48.99%
- **spend_Δ** — (37,084.09 − 33,052.17) ÷ 33,052.17 = +12.20%
- **conv_Δ** — (1,350 − 1,577) ÷ 1,577 = −14.39%
- **ga4_coverage** — 5,130 ÷ 41,380 = 12.40%
- **eff_cpa** — 37,084.09 ÷ 1,350 = $27.47 / conv

**Verdict legend**

- **VERIFIED** — Emet confirmed every data point and calculation in the claim against your data.
- **CLARIFIED** — The claim is right but missing context, like its time window. Emet adds it.
- **CORRECTED** — The claim is wrong. Emet corrects it from your data and shows what changed.
- **FLAGGED** — Your data can't confirm or correct the claim. Emet flags it rather than guess.

_SAMPLE REPORT · ILLUSTRATIVE DATA · report_id: EVR-2026-Q2-001 · Acme Corp and Arbor Software are fictional companies; figures are illustrative._

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